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Innovated Media Receives 2012 Best of Tulsa Award

October 9th, 2012
Tulsa Graphic Design

Press Release
FOR IMMEDIATE RELEASE
Innovated Media Receives 2012 Best of Tulsa Award
Tulsa Award Program Honors the Achievement

TULSA October 2, 2012 — Innovated Media has been selected for the 2012 Best of Tulsa Award in the Graphic Services category by the Tulsa Award Program.

Each year, the Tulsa Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Tulsa area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 Tulsa Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Tulsa Award Program and data provided by third parties. Read the rest of this entry »

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Modern Search Engine Optimization Practices

April 19th, 2011

search engine optimization tipsAmong the many evolving technologies and tools for web professionals that is also the most neglected is search engine optimization. Popular search engines such as Google and Yahoo! are constantly changing the algorithms that bring consumers the most relevant search results because the technology is still fairly new and evolving. Consumers have been relying on search engines for only a few years, so it makes sense that the technology behind it will only get better and more advanced, unlike the soon-to-be-extict phonebook. The phonebooks that are still in existence evolved into what they are today…over a period of many years. Each year, the phonebook companies made changes based on advertising trends, advancements in graphic design, and the ever expanding business and housing market(s).

However, with search engines like Google, Yahoo, and Bing (Microsoft’s horrible attempt at gaining market share), the rate of search engine evolution is much, much faster. Since there is nothing to print, they are able to make changes and restructure every aspect of the search engine’s experience with consumers whenever they want. And believe me, that’s what they do. Read the rest of this entry »

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How to “Brand” Your Company

March 27th, 2011

Many small to medium business owners ask me how to get their “brand” “out there more.” There is no single trick or formula that applies to every business, because different markets and demographics respond in different ways. Trends are important factors; so is the economy. When focusing on your brand marketing, you must be open to new things, and expect a learning curve to overcome. The point is: be flexible.

You “brand” your company by having your logo and “mission statement” in as many channels as possible. Linked In, Facebook, your website, Youtube (if you are going to do lots of video, which I recommend), postcards, stationery, etc. The process of “branding” is nothing more than “stamping” your logo and mission statement on everything that you do, much like ranchers do with their livestock. Think of it this way: if a rancher branded his livestock, and then sold them off to dozens of other ranchers, those other ranchers will think about the first rancher that they got the livestock from. It would serve as a continual visual reminder of where the livestock came from. Read the rest of this entry »

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Search Engine Optimization Company Scam

February 3rd, 2011
seoscamgraphic

There has been an SEO service scam going on for well over a year now that I have noticed. It doesn’t seem to be going away, so this post is to educate business owners and non-profit organizations that have a presence online and need to do something about search engine optimization regarding their website, but are not sure how to move forward knowing they are making the right decision. After all, money doesn’t come cheap these days, and you want to make good decisions with your advertising budget. Read the rest of this entry »

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Advice for Freelance Web and Graphic Designers

January 30th, 2011
freelance design

This article also posted on EZine Artilcles
by Cullen Swanson

I never intended to start a Tulsa web design and graphic design company. Graphic and web design was a hobby – nothing more than a “video game” that I did in my spare time for fun to relieve stress. Now it is the fastest growing thing in my life and probably the source of most of my stress!

Over the years, it has been a process of elimination, but I’ve noticed that some of the things we have done over the years are so simple, and to me seem pretty basic common sense, but continue to give us an edge in this industry and provide Innovated Media with some selling points. Here are a few of them: Read the rest of this entry »

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Formal Education for Web and Graphic Design

January 29th, 2011
formal education

I love the web design and graphic design industry – I really do. It started out as my “video game” and it became an addiction. I love fast-paced environments that change constantly, and where the process of learning new ways to do things never ends. I honesty never thought I’d make a good living doing it; it’s what I did (and still do) for fun.

Although there are many other qualified people to speak on this subject, I write this post from experience from what I have personally seen in this industry regarding education. Read the rest of this entry »

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Search Engine Optimization for Your Website

January 27th, 2011
Tulsa Search Engine Optimization

SEO, search engine optimization and Internet marketing…all of these terms are now common place terms with business owners that know nothing about any of it. They just know that they need it if they’re going to expand their business online and generate more leads and sales from their website(s), which is exactly what their website should be doing—working for you while you focus on the important operational aspects of your organization.

Search engine optimization and Internet marketing are tasks best handled by a professional or by a team of professionals. In the same way a web design or Internet marketing firm wouldn’t interfere with the daily operations of your business, you, as a business owner, should focus on your strengths to lead your company in the right direction, and bring on a web design firm like Innovated Media to assist in areas that we specialize in such as maximizing your influence online. Read the rest of this entry »

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Maximizing Your Online Influence

January 2nd, 2011
online influence

The Internet and the technology behind it is constantly expanding at a rapid rate. Having a website simply because everyone else is getting one is no longer the reason to develop your own. Companies and organizations are using their websites to expand their influence online using their own website, social media, video, and other expanding mediums to get their message out. If you aren’t using your website to communicate with your community and develop new relationships, you need to rethink the purpose for your site and how you are using it. The number of options and upgrades are in the thousands when it comes to promoting your presence online, so deciding where to start and what you should put your energy into can be overwhelming. Here are some basic tips to get you pointed in the right direction.

Read the rest of the article on Tony Cooke Ministries’ website Read the rest of this entry »

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Search Engine Marketing Using Local Directories

November 29th, 2010
Broken Arrow Sandblasting

It’s always a good idea to hire a professional search engine optimization company that can get you listed on the first page of Google for local search results, but there are some things that you can do as a business owner to increase your rankings in the search engines. Local directories such as CitySearch.com, Merchant Circle, Yelp.com, Google Places and many others that perform well in local search results are a good way to obtain better search results for your company.


If you perform some local searches in Google for some of your target keywords and phrases for your industry make a note of the local directories that perform well in those results. Many times if you create an account with these directories your business listing you should already be listed in their directory and all you will need to do is to clean your listing and to verify it through their verification process and then you will be able to modify the existing business listing with pictures keywords and links to your website. Read the rest of this entry »

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