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Archive for the ‘E-mail Marketing’ Category

Overcoming an all too Common Content Development Block

Thursday, June 24th, 2010

Why is it so hard to sit down in front of a blank screen and write an article to upload to the website?  Your heart rate speeds up, your palms get sweaty, you can think of a million other things to do at that moment instead of sitting there feeling this way.  Yet, we can discuss and debate the benefits of our service till the person we’re talking to has to fake a heart attack just to excuse them from the conversation.

It a hard thing to brainstorm ideas.  To write, speak, or perform in front of a computer or camera is unproductive and time-consuming.  The client or customer needs your service so why do you have to sit here and make yourself uncomfortable writing or recording content. (more…)

More Businesses Going Digital in 2010?

Thursday, April 29th, 2010

Business Makeover

The next trend in corporate marketing is going to be relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report from the Chief Marketing Officer Council. Continuing to build online awareness and generating higher digital demand were the top initiatives reported for 2010 by the global affinity network of senior marketers.

Nearly half of the members surveyed (46%) reported that their companies are presently undergoing a “digital marketing makeover” or will be sometime in 2010. Fifty-eight percent said they were going to train and develop existing staff specifically in this area, and 36 percent expect to hire new talent with digital marketing skills. Forty percent of corporate marketers will be adding or expanding their support from agencies that specialize in digital marketing while an all-time low eight percent plan to conduct advertising agency reviews. (more…)