Archive for the ‘SEM’ Category
Monday, November 29th, 2010
It’s always a good idea to hire a professional search engine optimization company that can get you listed on the first page of Google for local search results, but there are some things that you can do as a business owner to increase your rankings in the search engines. Local directories such as CitySearch.com, Merchant Circle, Yelp.com, Google Places and many others that perform well in local search results are a good way to obtain better search results for your company.
If you perform some local searches in Google for some of your target keywords and phrases for your industry make a note of the local directories that perform well in those results. Many times if you create an account with these directories your business listing you should already be listed in their directory and all you will need to do is to clean your listing and to verify it through their verification process and then you will be able to modify the existing business listing with pictures keywords and links to your website. (more…)
Tags: Google Places, Local directories, local search results, market saturation, search engine algorithms, search engine marketing, search engine optimization company
Posted in Local Search, Online Marketing, SEM, SEO | No Comments »
Sunday, July 11th, 2010
What things should you, as a business owner, look for in a company that has promised you online success? With our economy the way that it is, business owners have to get smarter and look for this type of help when it’s not feasible to have someone in house do it all (which would be ideal). So what do you look for? There are many talented 1-man shows out there that know what they are doing, and there are large firms that can do the very same. (more…)
Tags: Advertising, business promotion, demographics, economy, Innovated Media, Marketing, Online Marketing, Tulsa web design, Web Design
Posted in Advertising, Marketing, Online Marketing, SEM, SEO, Web Design | 1 Comment »
Saturday, July 3rd, 2010
Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend. (more…)
Tags: Advertising, Google, Internet Marketing, Online Marketing, search engine optimization, search engine placement, SEO, Tulsa Internet Marketing
Posted in Advertising, Local Search, Marketing, Online Marketing, Online Video, SEM, SEO, Social Media, Social Media Marketing, Video Production, Web Design | No Comments »
Wednesday, June 23rd, 2010
When writing your posts around predetermined keywords and phrases, remember to use long-tail keywords for better search traffic to your website or post. For example, on a post about IT content relating to “Data Recovery,” instead of using “Data Recovery” for the title of the post, since you have an opportunity to use a valuable local search phrase in a title and file name, “Oklahoma Computer Data Recovery” would be ideal and more likely to become a search term by a consumer than the shorter keyword. This is easier to do in the title (or name) of your blog post than in the body content, obviously, because it doesn’t require any sentence or grammar / structure rewriting. (more…)
Tags: long tail keywords, search engine optimization, SEO, short tail keywords
Posted in Blogging, Keyword Use, Local Search, Long Tail Keyword, Online Marketing, SEM, SEO, Short Tail Keyword | No Comments »
Monday, May 10th, 2010
Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from video ad network BrightRoll.
More than 50 percent of the agency executives who participated in the study indicated that online video was the most effective form of advertising, and 83 percent said they were getting more value for their video advertising spend in early 2010 than the previous year. A whopping 94 percent revealed plans for spending more on online video ad campaigns this year than in 2009. (more…)
Tags: Advertising, customer testimonies, Online Video, User Generated Content, video testimonies, word of mouth advertising
Posted in Advertising, Online Marketing, Online Reviews, Online Video, SEM, User Generated Content | No Comments »
Sunday, May 2nd, 2010
What’s the difference? I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are. You know what paid search results are….they are the ones that no one clicks on LOL! I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser. Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed. These natural, or “organic” search results were carefully planted in a garden and no pesticides or steroids of any kind were added throughout the search process. Oh, wait, that’s the other kind of organic. It reminds of the line from “Bee Movie” with Jerry Seinfeld. The bee is told, “it’s organic!” and he responds with, “it’s OURganic!” (Crickets chirping….chirp….chirp) (more…)
Tags: Marketing, organic search results, search engine marketing, search engine optimization, search engine placement, SEO, Tulsa Internet Marketing
Posted in Local Search, SEM, SEO | 3 Comments »
Saturday, May 1st, 2010
I must admit that I was slow to jump into social media. A large part of me didn’t want to reconnect with my past – I knew that if I did get into it, I would purposefully use it as a tool and not a time waster. It wasn’t long before it proved to be a very effective way for me to be in front of thousands of people that would probably never Google us or go to our website.
Social media marketing is all about finding ways to bring content directly to the end user instead of finding ways to get them to search for it or solely relying upon people that would look for you anyway. It is awesome! I know for a fact that there are companies that are not taking advantage of social media to extend the brand of their products and services or to create leads or sales. At the VERY LEAST use it as a tool to change the way that you communicate with your CURRENT CUSTOMERS! I don’t even think a smart business owner should have to waste time trying to justify the usage of social media integration for company marketing for this simple reason: your customers are using social media to communicate with everyone. (more…)
Tags: business promotion, Innovated Media, Online Marketing, social media communication, Social Media Marketing, Tulsa Internet Marketing
Posted in Advertising, Marketing, Online Marketing, SEM, Social Media, Social Media Marketing, Social Networking | No Comments »
Thursday, April 29th, 2010
The next trend in corporate marketing is going to be relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report from the Chief Marketing Officer Council. Continuing to build online awareness and generating higher digital demand were the top initiatives reported for 2010 by the global affinity network of senior marketers.
Nearly half of the members surveyed (46%) reported that their companies are presently undergoing a “digital marketing makeover” or will be sometime in 2010. Fifty-eight percent said they were going to train and develop existing staff specifically in this area, and 36 percent expect to hire new talent with digital marketing skills. Forty percent of corporate marketers will be adding or expanding their support from agencies that specialize in digital marketing while an all-time low eight percent plan to conduct advertising agency reviews. (more…)
Tags: digital marketing, Tulsa web design, website redesign, WordPress
Posted in Advertising, E-mail Marketing, Online Marketing, SEM, SEO, Social Media, Social Networking, Web Design | No Comments »
