Archive for the ‘Social Media’ Category
Sunday, July 3rd, 2011
Keep your personal profile and your organization’s page separate. Facebook currently limits how many “friends” you can have, but does not limit how many “likes” you can get.
So, if you are using your personal profile to push your organization’s agenda, you are setting yourself up for a difficult transition down the road. Once you reach the limit of “friends” (currently set to 5,000), that’s it—no one else can connect with you. Then, you’ll spend countless hours trying to get your “friends” to “like” your organization’s new page, and only a very small percentage of them will because they are YOUR friends – not your organization’s. After all, have you “liked” all of your friend’s places of business? I didn’t think so.
They don’t want to connect with your organization – they are friends with you because they want to be friends with YOU. Plus, if only your friends “liked” your organization’s page, it doesn’t really do you a lot of good because chances are those people know what you do anyway. The object of having a presence on Facebook for your organization is to make NEW connections in addition to strengthening the ones that you already have. (more…)
Tags: custom facebook design, custom facebook page, facebook, facebook page, Social Media Marketing
Posted in Social Media, Social Media Marketing | No Comments »
Tuesday, November 16th, 2010
In the last year, here in Tulsa, WalMart has been moving some stuff around. Okay, they’ve moved everything around! The entire layout of the store has changed. The groceries are still on the same side and the retail remains on the left side of the store, but all of the isles are different. You could almost feel the frustration in everyone’s tone while they searched isles and couldn’t find what they were looking for.
WalMart had a reason for doing what they did – I hope! I can only imagine how much time and research dollars went into setting new goals, testing and exploring new layouts, finding which stores to use in testing, estimating how much change was required to bring about a desired end-result, and finding local contractors to do the work (some construction was involved in the WalMart by my apartment). (more…)
Tags: Advertising, Innovated Media, Internet Marketing, Marketing, Online Marketing, search engine optimization, SEO, Social Media Marketing, Tulsa Internet Marketing
Posted in Local Search, Marketing, Online Marketing, Online Video, SEO, Social Media Marketing | No Comments »
Sunday, July 18th, 2010
I have a high respect for the people at websitemagazine.com – they provide timely information regarding SEO and web design, and it’s how I stay current on upcoming technologies that we (as quickly as we can) implement into new projects, and do our best to educate existing clients on how new and developing methods to improve local search can help them. Below is an article that they produced in the July 2010 issue that is perfect for our target market: the medium-size business owner that knows SEO and social media are important, but isn’t sure how to make it work for them on the ever changing World Wide Web. (more…)
Tags: search engine optimization, SEM, SEO, Social Media Marketing, social technology
Posted in Local Search, Online Marketing, SEO, Social Media, Social Media Marketing, Social Networking | 1 Comment »
Saturday, July 3rd, 2010
Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend. (more…)
Tags: Advertising, Google, Internet Marketing, Online Marketing, search engine optimization, search engine placement, SEO, Tulsa Internet Marketing
Posted in Advertising, Local Search, Marketing, Online Marketing, Online Video, SEM, SEO, Social Media, Social Media Marketing, Video Production, Web Design | No Comments »
Thursday, June 24th, 2010
Why is it so hard to sit down in front of a blank screen and write an article to upload to the website? Your heart rate speeds up, your palms get sweaty, you can think of a million other things to do at that moment instead of sitting there feeling this way. Yet, we can discuss and debate the benefits of our service till the person we’re talking to has to fake a heart attack just to excuse them from the conversation.
It a hard thing to brainstorm ideas. To write, speak, or perform in front of a computer or camera is unproductive and time-consuming. The client or customer needs your service so why do you have to sit here and make yourself uncomfortable writing or recording content. (more…)
Tags: business promotion, Marketing, Social Media Marketing, Tulsa Content Development, Tulsa Internet Marketing, writing content for the web
Posted in Advertising, Blogging, Design, Direct Mail, E-mail, E-mail Marketing, Marketing, Online Marketing, Online Reviews, Social Media, Social Media Marketing, Web Design | No Comments »
Saturday, May 1st, 2010
I must admit that I was slow to jump into social media. A large part of me didn’t want to reconnect with my past – I knew that if I did get into it, I would purposefully use it as a tool and not a time waster. It wasn’t long before it proved to be a very effective way for me to be in front of thousands of people that would probably never Google us or go to our website.
Social media marketing is all about finding ways to bring content directly to the end user instead of finding ways to get them to search for it or solely relying upon people that would look for you anyway. It is awesome! I know for a fact that there are companies that are not taking advantage of social media to extend the brand of their products and services or to create leads or sales. At the VERY LEAST use it as a tool to change the way that you communicate with your CURRENT CUSTOMERS! I don’t even think a smart business owner should have to waste time trying to justify the usage of social media integration for company marketing for this simple reason: your customers are using social media to communicate with everyone. (more…)
Tags: business promotion, Innovated Media, Online Marketing, social media communication, Social Media Marketing, Tulsa Internet Marketing
Posted in Advertising, Marketing, Online Marketing, SEM, Social Media, Social Media Marketing, Social Networking | No Comments »
Thursday, April 29th, 2010
The next trend in corporate marketing is going to be relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report from the Chief Marketing Officer Council. Continuing to build online awareness and generating higher digital demand were the top initiatives reported for 2010 by the global affinity network of senior marketers.
Nearly half of the members surveyed (46%) reported that their companies are presently undergoing a “digital marketing makeover” or will be sometime in 2010. Fifty-eight percent said they were going to train and develop existing staff specifically in this area, and 36 percent expect to hire new talent with digital marketing skills. Forty percent of corporate marketers will be adding or expanding their support from agencies that specialize in digital marketing while an all-time low eight percent plan to conduct advertising agency reviews. (more…)
Tags: digital marketing, Tulsa web design, website redesign, WordPress
Posted in Advertising, E-mail Marketing, Online Marketing, SEM, SEO, Social Media, Social Networking, Web Design | No Comments »
Tuesday, March 30th, 2010
I’m currently reading a book entitled The New Rules of Marketing and PR that my friend and local business owner Brad Johnson of Lawn America loaned to me. It’s quite good! I came across a story about a company that we all know and can identify with, and I found it relevant to many of the business owners that I speak to every week. So, I thought I’d share…
Century 21 Real Estate LLC is the franchisor of the world’s largest residential real estate sales organization, an industry giant comprising approx. 8,000 offices in 45 countries. You’ve seen Century 21’s TV ads before, but you haven’t seen them lately. In 2009, the company pulled its national TV advertising and invested those resources into online marketing. That’s a huge move considering the amount of TV they were doing. (more…)
Tags: Advertising, Innovated Media, Internet Marketing, Internet marketing tulsa, Marketing, ROI, Web Design
Posted in Advertising, Marketing, Online Marketing, Social Media, Social Networking | No Comments »
Saturday, January 16th, 2010
Social media has its place, but does that place include replacing our most beloved forms of digital communication: e-mail?
1. Never underestimate the power of the hand-written note or letter. Test this in your work place. Put up a memo in your office, and write something in your own handwriting in red that says, “the power of the hand-written note reaches more people than a typed letter with the most impressive grammar.” I promise they will glance down at the bottom to read the handwriting before the read the first word of the memo. They’ll get the point.
2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (such as Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well. (more…)
Tags: E-mail Marketing, Innovated Media, Internet Marketing, Marketing, Social Media, social technology, Technology
Posted in E-mail, Social Media, Social Networking | No Comments »
