To preface this post, I’ll go ahead and announce that I am implementing a new business plan to create a simple and easy to use incentive-based business review directory. I know that’s a lot of awesome words all together like that, but basically what it will do is provide a way for consumers to receive a discount on a current invoice they have with a service provider by leaving that company a review online (either positive or negative). Coming soon!
Anyway, the reason I am pursuing this business idea is because of the earlier post about looking for a Tulsa Chiropractor. It’s like I woke up and noticed how important reviews were online, and how pertinent they are to Search Engine Marketing. The great part about this SEM tool is that business owners can have some control over the success of it with this new business idea we are working on. PLUS, the search engines seem to be giving priority to online reviews. Check out the results of a Google search I did on my name this morning. There’s only 1 or two listings that don’t apply to me personally, but the rest are relevant. I was surprised, however, to notice that TWO of the results were links to reviews that I’ve made online about a service or a product. Pretty cool!
I left some notes in red to give you an idea….
The Internet has come a long way in the little over a decade it’s been part of daily life. Not only do some 25% of the world’s population now have ‘net access [Internet World Stats, June 2009], but it’s easier than ever for those users to contribute to the Web rather than just passively consuming its content.
