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Overcoming an all too Common Content Development Block

Why is it so hard to sit down in front of a blank screen and write an article to upload to the website?  Your heart rate speeds up, your palms get sweaty, you can think of a million other things to do at that moment instead of sitting there feeling this way.  Yet, we can discuss and debate the benefits of our service till the person we’re talking to has to fake a heart attack just to excuse them from the conversation.

It a hard thing to brainstorm ideas.  To write, speak, or perform in front of a computer or camera is unproductive and time-consuming.  The client or customer needs your service so why do you have to sit here and make yourself uncomfortable writing or recording content.

Here’s why. We have to sleep sometimes.  We can’t be everywhere a potential client is at all times.  We need help.  So we go out and hire help. We train them to be a better salesperson than we are.  There’s still one problem.  They have to sleep as well and they can’t be everywhere at all times. So, we hire more salespeople and more salespeople until all you are doing is training salespeople.  No time to enjoy the fruits of your labor. No time for family.  It’s all because of a silly, blinking cursor.

I know I went to the extreme, over-embellished a little.   The point is you know your business better than the web designers and content creators out there.  They can muddle through and make it look and sound good.  But only you can flesh it out and give it purpose.

Pretend you’re talking to someone who has no idea about what you do or who you are.  Make them feel like they are talking to you directly and you’re sitting on the other side of the screen.

People usually don’t visit sites to see pretty pictures and sounds, unless they are searching for pretty pictures and sound.  They want content.  They want to be anonymous while they get to know you and the services you offer.  They want to know that you know what you’re doing long before they contact you.

Put your knowledge and personality into your website.  It’s the best salesperson a business can have.  It never sleeps and is everywhere at all times.

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