Many small to medium business owners ask me how to get their “brand” “out there more.” There is no single trick or formula that applies to every business, because different markets and demographics respond in different ways. Trends are important factors; so is the economy. When focusing on your brand marketing, you must be open to new things, and expect a learning curve to overcome. The point is: be flexible.
You “brand” your company by having your logo and “mission statement” in as many channels as possible. Linked In, Facebook, your website, Youtube (if you are going to do lots of video, which I recommend), postcards, stationery, etc. The process of “branding” is nothing more than “stamping” your logo and mission statement on everything that you do, much like ranchers do with their livestock. Think of it this way: if a rancher branded his livestock, and then sold them off to dozens of other ranchers, those other ranchers will think about the first rancher that they got the livestock from. It would serve as a continual visual reminder of where the livestock came from. (more…)