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Posts Tagged ‘Advertising’

How to “Brand” Your Company

Sunday, March 27th, 2011

Many small to medium business owners ask me how to get their “brand” “out there more.” There is no single trick or formula that applies to every business, because different markets and demographics respond in different ways. Trends are important factors; so is the economy. When focusing on your brand marketing, you must be open to new things, and expect a learning curve to overcome. The point is: be flexible.

You “brand” your company by having your logo and “mission statement” in as many channels as possible. Linked In, Facebook, your website, Youtube (if you are going to do lots of video, which I recommend), postcards, stationery, etc. The process of “branding” is nothing more than “stamping” your logo and mission statement on everything that you do, much like ranchers do with their livestock. Think of it this way: if a rancher branded his livestock, and then sold them off to dozens of other ranchers, those other ranchers will think about the first rancher that they got the livestock from. It would serve as a continual visual reminder of where the livestock came from. (more…)

Website Testing for More Revenue

Tuesday, November 16th, 2010

In the last year, here in Tulsa, WalMart has been moving some stuff around. Okay, they’ve moved everything around! The entire layout of the store has changed. The groceries are still on the same side and the retail remains on the left side of the store, but all of the isles are different. You could almost feel the frustration in everyone’s tone while they searched isles and couldn’t find what they were looking for.

WalMart had a reason for doing what they did – I hope! I can only imagine how much time and research dollars went into setting new goals, testing and exploring new layouts, finding which stores to use in testing, estimating how much change was required to bring about a desired end-result, and finding local contractors to do the work (some construction was involved in the WalMart by my apartment). (more…)

How to Find a Good Media-Marketing Company

Sunday, July 11th, 2010

What things should you, as a business owner, look for in a company that has promised you online success? With our economy the way that it is, business owners have to get smarter and look for this type of help when it’s not feasible to have someone in house do it all (which would be ideal). So what do you look for? There are many talented 1-man shows out there that know what they are doing, and there are large firms that can do the very same. (more…)

Internet Marketing for Your Business

Monday, July 5th, 2010

Why do you have a website? If your primary reason for having a website is simply because your competitors have a website and you feel like not having one will hurt your business, then I’m willing to bet that you haven’t updated your website in weeks or even months. Mr. Business Owner, this is doing you more harm than good. Your website is a sales tool, and quite frankly, one of the most powerful ones that you’ll ever have. Gone are the days of having a website and not updating it for weeks and months.  Not OKAY! You may not see this because you are still thinking about the good ‘old days of direct mail marketing where you got a 4% return one year on a direct mail piece that you really liked. Woopty-freakin-do. Or, maybe you are in a service-related industry that involves some door to door sales so you rely on your sales force to hit the sidewalks to drum up some new leads. (more…)

What a Medium Size Business Should Know about Advertising Online

Saturday, July 3rd, 2010

Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend. (more…)

Online Video to Promote Your Site

Monday, May 10th, 2010

Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from video ad network BrightRoll.

More than 50 percent of the agency executives who participated in the study indicated that online video was the most effective form of advertising, and 83 percent said they were getting more value for their video advertising spend in early 2010 than the previous year. A whopping 94 percent revealed plans for spending more on online video ad campaigns this year than in 2009. (more…)

Smart Business Owners are Marketing Online

Tuesday, March 30th, 2010

Online MarketingI’m currently reading a book entitled The New Rules of Marketing and PR that my friend and local business owner Brad Johnson of Lawn America loaned to me.  It’s quite good!  I came across a story about a company that we all know and can identify with, and I found it relevant to many of the business owners that I speak to every week.  So, I thought I’d share…

Century 21 Real Estate LLC is the franchisor of the world’s largest residential real estate sales organization, an industry giant comprising approx. 8,000 offices in 45 countries.  You’ve seen Century 21’s TV ads before, but you haven’t seen them lately.  In 2009, the company pulled its national TV advertising and invested those resources into online marketing.  That’s a huge move considering the amount of TV they were doing. (more…)

Your Homepage No Longer Does the Heavy Lifting

Monday, January 25th, 2010

search engine optimization tulsa, internet marketing, innovated media tulsa SEO

Gone are the days of the homepage. True, every website has one, but the days when website owners expect their homepage to do all the heavy lifting are gone.

Thanks to the evolving science of search, the search engines have made our lives easier by providing the consumer with relevant search results for specific keyword queries. Visitors now stream directly into websites via side doors and back doors. They can magically teleport into a website without ever seeing the homepage; they are practically flying through the windows to land directly where they want to be.

For a consumer looking for a specific product or service, this is fantastic, but for site owners and operators, the importance of optimizing each and every individual page you would potentially want a searcher to visit is magnified considerably. When visitors can enter a site and land anywhere, there are brand implications. If it’s not immediately apparent where they are, and why, they might not stick around. The same thought and energy you put into the homepage of the site to brand the product or company must be put into each page that you intend to be searchable for the consumers that you want to be on your site. (more…)

Tulsa SEO & Internet Marketing

Saturday, January 9th, 2010

SEO marketingSearch Engine Optimization is the foundation, the bedrock of online marketing. It is the foundation of all Internet marketing.

Launching a website without actively marketing it properly (and professionally) is like buying a new car, never putting gas in it, and then complaining that it doesn’t work. The potential for leads and sales certainly exists, but without some direct focus on Search Engine Optimization and Internet marketing, you’ll never see those leads.

You see, search engines have taught consumers how to search. They have redefined how people shop and find the services that you offer. And when someone types a keyword into the search box and presses that search button, there are only two possible outcomes:

  1. They will find you.
  2. They will find your competitors.

You can’t afford to allow your competitors to hog all of the search results in Google, Bing, or Yahoo while you spend advertising dollars on avenues that cannot justify a positive return on investment. (more…)

Web Developers Stand Up

Saturday, December 19th, 2009

While eating some chocolate donuts this morning with my son, it dawned on me that each miniature donut was identical.  All the same size, shape, taste, etc.  I thought to myself, “what if all web content developers put ample, and equal time on each web project dedicated to search engine optimization for the site?”  Well, it would definitely make the fight to get on Google’s first page much more difficult.  The content online everywhere would be so relevant and the searches would be so close together in similarity that one listing would not stand head and shoulders above the other searched results, as it does now.

Well, the truth is, most web designers do just that – they design websites.  Developing a website entails much more than just throwing some files on the server and invoicing the client.  Proper SEO practices are not followed by all.  One firm that we took over a website at the request of the client put together a really nice site, but even after it was launched for over a month, there were no title tags, no descriptions or key words; just nothing but some text and some graphics.  When I asked him why they didn’t do any of it, his reply was, “We kinda ran out of time.”  2 weeks after we optimized the site, it was all over the first page of Google and the other major indexes.  That company is no longer in business. (more…)