Ah, yes.  The wonderful world of online search and SEO.  I’ve said it a million times and it’s worth repeating: it is no longer okay to put a website together without optimizing the site for local search results!  With the economy the way that it is, business owners are forced to be smarter with how they apply their funds to generate leads and sales.  Phone books are dead, and with billboards, direct mail, print & newspaper advertising, it is hit or miss at best and even then it’s nearly impossible to justify those advertising dollars with analytics / metrics that show what type of response, if any, that was generated.  That’s the beauty of Internet marketing, and where we come in as developers to help these business owners and companies that depend on increasing web traffic to keep money coming in! (more…)