Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend. (more…)
Posts Tagged ‘Google’
While eating some chocolate donuts this morning with my son, it dawned on me that each miniature donut was identical. All the same size, shape, taste, etc. I thought to myself, “what if all web content developers put ample, and equal time on each web project dedicated to search engine optimization for the site?” Well, it would definitely make the fight to get on Google’s first page much more difficult. The content online everywhere would be so relevant and the searches would be so close together in similarity that one listing would not stand head and shoulders above the other searched results, as it does now.
Well, the truth is, most web designers do just that – they design websites. Developing a website entails much more than just throwing some files on the server and invoicing the client. Proper SEO practices are not followed by all. One firm that we took over a website at the request of the client put together a really nice site, but even after it was launched for over a month, there were no title tags, no descriptions or key words; just nothing but some text and some graphics. When I asked him why they didn’t do any of it, his reply was, “We kinda ran out of time.” 2 weeks after we optimized the site, it was all over the first page of Google and the other major indexes. That company is no longer in business. (more…)