In the last installment that we posted on desktop publishing back on September 6th, we mentioned some do’s and don’ts for those of you wanting to get some designs done in house (from your own office) without hiring a professional graphic artist or designer. Although we recommend that your marketing efforts be developed professionally, we are posting this advice from the assumption that you have gone to the trouble to at least have your logo and Web site designed by an agency that knew what they were doing. We never recommend designing your own logo or attempting to put your own Web site together. Graphic design and web design standards change too often for the average consumer to know what’s on the up and up, and to actually produce something that will have any kind of shelf life. (more…)
Posts Tagged ‘layout’
From time to time, we’ll run across a client or two that wants to be able to produce some designs from their own office without utilizing the services of a professional media or graphics design firm. Many people have Microsoft Publisher, and while it is never recommended to use Publisher to produce professional print pieces that will be printed on a professional press or print shop, it does do a great job in your day to day desktop publishing for in house stuff.