How important is someone reviewing your business or organization online? I don’t know, because there is no way to put a number to it…but I’ll try. I do know this: I’ll listen to another consumer about a company rather than some form of one-directional advertising trying to get my business for the same company. Not that I don’t pay attention to advertising, but is that just because I look at it to critique it and draw ideas from it? Some advertising has turned into a form of entertainment, I think.
I look at it this way: the consumer was once in my shoes, performed a similar search for a local company that provided a service that they need(ed), and they made a decision.
How is their experience with that company captured? How can we, the other consumers, learn from their decision to choose one company over another? Well, (drumroll…..), enter the online review. (more…)
