Ah, yes. The wonderful world of online search and SEO. I’ve said it a million times and it’s worth repeating: it is no longer okay to put a website together without optimizing the site for local search results! With the economy the way that it is, business owners are forced to be smarter with how they apply their funds to generate leads and sales. Phone books are dead, and with billboards, direct mail, print & newspaper advertising, it is hit or miss at best and even then it’s nearly impossible to justify those advertising dollars with analytics / metrics that show what type of response, if any, that was generated. That’s the beauty of Internet marketing, and where we come in as developers to help these business owners and companies that depend on increasing web traffic to keep money coming in! (more…)
Posts Tagged ‘organic search results’
Paid Search Vs. Organic Search Results
Sunday, May 2nd, 2010What’s the difference? I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are. You know what paid search results are….they are the ones that no one clicks on LOL! I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser. Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed. These natural, or “organic” search results were carefully planted in a garden and no pesticides or steroids of any kind were added throughout the search process. Oh, wait, that’s the other kind of organic. It reminds of the line from “Bee Movie” with Jerry Seinfeld. The bee is told, “it’s organic!” and he responds with, “it’s OURganic!” (Crickets chirping….chirp….chirp) (more…)