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Posts Tagged ‘search engine placement’

Search Engine Optimization for Your Website

Thursday, January 27th, 2011

SEO, search engine optimization and Internet marketing…all of these terms are now common place terms with business owners that know nothing about any of it. They just know that they need it if they’re going to expand their business online and generate more leads and sales from their website(s), which is exactly what their website should be doing—working for you while you focus on the important operational aspects of your organization.

Search engine optimization and Internet marketing are tasks best handled by a professional or by a team of professionals. In the same way a web design or Internet marketing firm wouldn’t interfere with the daily operations of your business, you, as a business owner, should focus on your strengths to lead your company in the right direction, and bring on a web design firm like Innovated Media to assist in areas that we specialize in such as maximizing your influence online. (more…)

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Posted in Direct Mail, Keyword Use, Marketing, Online Marketing, SEO, Web Design, WordPress | No Comments »

What a Medium Size Business Should Know about Advertising Online

Saturday, July 3rd, 2010

Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend. (more…)

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Posted in Advertising, Local Search, Marketing, Online Marketing, Online Video, SEM, SEO, Social Media, Social Media Marketing, Video Production, Web Design | No Comments »

Paid Search Vs. Organic Search Results

Sunday, May 2nd, 2010

What’s the difference?  I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are.  You know what paid search results are….they are the ones that no one clicks on LOL!  I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser.  Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed.  These natural, or “organic” search results were carefully planted in a garden and no pesticides or steroids of any kind were added throughout the search process.  Oh, wait, that’s the other kind of organic.  It reminds of the line from “Bee Movie” with Jerry Seinfeld.  The bee is told, “it’s organic!” and he responds with, “it’s OURganic!”  (Crickets chirping….chirp….chirp) (more…)

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Posted in Local Search, SEM, SEO | 3 Comments »

Your Homepage No Longer Does the Heavy Lifting

Monday, January 25th, 2010

search engine optimization tulsa, internet marketing, innovated media tulsa SEO

Gone are the days of the homepage. True, every website has one, but the days when website owners expect their homepage to do all the heavy lifting are gone.

Thanks to the evolving science of search, the search engines have made our lives easier by providing the consumer with relevant search results for specific keyword queries. Visitors now stream directly into websites via side doors and back doors. They can magically teleport into a website without ever seeing the homepage; they are practically flying through the windows to land directly where they want to be.

For a consumer looking for a specific product or service, this is fantastic, but for site owners and operators, the importance of optimizing each and every individual page you would potentially want a searcher to visit is magnified considerably. When visitors can enter a site and land anywhere, there are brand implications. If it’s not immediately apparent where they are, and why, they might not stick around. The same thought and energy you put into the homepage of the site to brand the product or company must be put into each page that you intend to be searchable for the consumers that you want to be on your site. (more…)

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Posted in Internet Marketing, Local Search, Online Marketing, SEO | No Comments »

Tulsa SEO & Internet Marketing

Saturday, January 9th, 2010

SEO marketingSearch Engine Optimization is the foundation, the bedrock of online marketing. It is the foundation of all Internet marketing.

Launching a website without actively marketing it properly (and professionally) is like buying a new car, never putting gas in it, and then complaining that it doesn’t work. The potential for leads and sales certainly exists, but without some direct focus on Search Engine Optimization and Internet marketing, you’ll never see those leads.

You see, search engines have taught consumers how to search. They have redefined how people shop and find the services that you offer. And when someone types a keyword into the search box and presses that search button, there are only two possible outcomes:

  1. They will find you.
  2. They will find your competitors.

You can’t afford to allow your competitors to hog all of the search results in Google, Bing, or Yahoo while you spend advertising dollars on avenues that cannot justify a positive return on investment. (more…)

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Posted in Internet Marketing, Online Marketing, SEO | 2 Comments »

Web Developers Stand Up

Saturday, December 19th, 2009

While eating some chocolate donuts this morning with my son, it dawned on me that each miniature donut was identical.  All the same size, shape, taste, etc.  I thought to myself, “what if all web content developers put ample, and equal time on each web project dedicated to search engine optimization for the site?”  Well, it would definitely make the fight to get on Google’s first page much more difficult.  The content online everywhere would be so relevant and the searches would be so close together in similarity that one listing would not stand head and shoulders above the other searched results, as it does now.

Well, the truth is, most web designers do just that – they design websites.  Developing a website entails much more than just throwing some files on the server and invoicing the client.  Proper SEO practices are not followed by all.  One firm that we took over a website at the request of the client put together a really nice site, but even after it was launched for over a month, there were no title tags, no descriptions or key words; just nothing but some text and some graphics.  When I asked him why they didn’t do any of it, his reply was, “We kinda ran out of time.”  2 weeks after we optimized the site, it was all over the first page of Google and the other major indexes.  That company is no longer in business. (more…)

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Posted in Internet Marketing, Online Marketing, SEO, Web Design | Comments Off

Guaranteed Search Engine Placement?

Friday, August 24th, 2007

There are a countless number of companies that promise top 10 or even top 5 placement in the search engines and larger indexes such as Google, MSN, Yahoo, etc. if you pay them “x” amount of dollars. Let me dispel this myth: no one can promise and deliver those types of results. Don’t get me wrong – it is possible to achieve good search engine placement for new and existing sites – we do it every month for our clients. But to guarantee this type of thing is wrong, and that’s how you can tell the difference between those that just want your money and honest web developers that know how to perform this service, and are willing to sit down and take the time to do it. (more…)

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Posted in Marketing, SEO | No Comments »