Posts Tagged ‘SEO’
Tuesday, April 19th, 2011
Among the many evolving technologies and tools for web professionals that is also the most neglected is search engine optimization. Popular search engines such as Google and Yahoo! are constantly changing the algorithms that bring consumers the most relevant search results because the technology is still fairly new and evolving. Consumers have been relying on search engines for only a few years, so it makes sense that the technology behind it will only get better and more advanced, unlike like the soon-to-be-extict phonebook. The phonebooks that are still in existence evolved into what they are today…over a period of many years. Each year, the phonebook companies made changes based on advertising trends, advancements in graphic design, and the ever expanding business and housing market(s).
However, with search engines like Google, Yahoo, and Bing (Microsoft’s horrible attempt at gaining market share), the rate of search engine evolution is much, much faster. Since there is nothing to print, they are able to make changes and restructure every aspect of the search engine’s experience with consumers whenever they want. And believe me, that’s what they do. (more…)
Tags: branding your company, content development, search engine marketing, search engine optimization, SEO, SEO expert, universal SEO, Web Design
Posted in Keyword Use, Long Tail Keyword, Online Video, SEO, Short Tail Keyword | 2 Comments »
Thursday, January 27th, 2011
SEO, search engine optimization and Internet marketing…all of these terms are now common place terms with business owners that know nothing about any of it. They just know that they need it if they’re going to expand their business online and generate more leads and sales from their website(s), which is exactly what their website should be doing—working for you while you focus on the important operational aspects of your organization.
Search engine optimization and Internet marketing are tasks best handled by a professional or by a team of professionals. In the same way a web design or Internet marketing firm wouldn’t interfere with the daily operations of your business, you, as a business owner, should focus on your strengths to lead your company in the right direction, and bring on a web design firm like Innovated Media to assist in areas that we specialize in such as maximizing your influence online. (more…)
Tags: Innovated Media, Internet Marketing, search engine optimization, search engine placement, SEO, Tulsa Internet Marketing, Web Design, WordPress
Posted in Direct Mail, Keyword Use, Marketing, Online Marketing, SEO, Web Design, WordPress | No Comments »
Tuesday, November 16th, 2010
In the last year, here in Tulsa, WalMart has been moving some stuff around. Okay, they’ve moved everything around! The entire layout of the store has changed. The groceries are still on the same side and the retail remains on the left side of the store, but all of the isles are different. You could almost feel the frustration in everyone’s tone while they searched isles and couldn’t find what they were looking for.
WalMart had a reason for doing what they did – I hope! I can only imagine how much time and research dollars went into setting new goals, testing and exploring new layouts, finding which stores to use in testing, estimating how much change was required to bring about a desired end-result, and finding local contractors to do the work (some construction was involved in the WalMart by my apartment). (more…)
Tags: Advertising, Innovated Media, Internet Marketing, Marketing, Online Marketing, search engine optimization, SEO, Social Media Marketing, Tulsa Internet Marketing
Posted in Local Search, Marketing, Online Marketing, Online Video, SEO, Social Media Marketing | No Comments »
Sunday, July 18th, 2010
I have a high respect for the people at websitemagazine.com – they provide timely information regarding SEO and web design, and it’s how I stay current on upcoming technologies that we (as quickly as we can) implement into new projects, and do our best to educate existing clients on how new and developing methods to improve local search can help them. Below is an article that they produced in the July 2010 issue that is perfect for our target market: the medium-size business owner that knows SEO and social media are important, but isn’t sure how to make it work for them on the ever changing World Wide Web. (more…)
Tags: search engine optimization, SEM, SEO, Social Media Marketing, social technology
Posted in Local Search, Online Marketing, SEO, Social Media, Social Media Marketing, Social Networking | 1 Comment »
Saturday, July 3rd, 2010
Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend. (more…)
Tags: Advertising, Google, Internet Marketing, Online Marketing, search engine optimization, search engine placement, SEO, Tulsa Internet Marketing
Posted in Advertising, Local Search, Marketing, Online Marketing, Online Video, SEM, SEO, Social Media, Social Media Marketing, Video Production, Web Design | No Comments »
Wednesday, June 30th, 2010
Ah, yes. The wonderful world of online search and SEO. I’ve said it a million times and it’s worth repeating: it is no longer okay to put a website together without optimizing the site for local search results! With the economy the way that it is, business owners are forced to be smarter with how they apply their funds to generate leads and sales. Phone books are dead, and with billboards, direct mail, print & newspaper advertising, it is hit or miss at best and even then it’s nearly impossible to justify those advertising dollars with analytics / metrics that show what type of response, if any, that was generated. That’s the beauty of Internet marketing, and where we come in as developers to help these business owners and companies that depend on increasing web traffic to keep money coming in! (more…)
Tags: Alt Image Tags, dreamweaver, Google Images, Internet Marketing, local search, Naming HTML Files, organic search results, search engine optimization, SEO, sitemap, WordPress
Posted in Local Search, Online Marketing, SEO, Web Design | 1 Comment »
Wednesday, June 23rd, 2010
When writing your posts around predetermined keywords and phrases, remember to use long-tail keywords for better search traffic to your website or post. For example, on a post about IT content relating to “Data Recovery,” instead of using “Data Recovery” for the title of the post, since you have an opportunity to use a valuable local search phrase in a title and file name, “Oklahoma Computer Data Recovery” would be ideal and more likely to become a search term by a consumer than the shorter keyword. This is easier to do in the title (or name) of your blog post than in the body content, obviously, because it doesn’t require any sentence or grammar / structure rewriting. (more…)
Tags: long tail keywords, search engine optimization, SEO, short tail keywords
Posted in Blogging, Keyword Use, Local Search, Long Tail Keyword, Online Marketing, SEM, SEO, Short Tail Keyword | No Comments »
Sunday, May 2nd, 2010
What’s the difference? I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are. You know what paid search results are….they are the ones that no one clicks on LOL! I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser. Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed. These natural, or “organic” search results were carefully planted in a garden and no pesticides or steroids of any kind were added throughout the search process. Oh, wait, that’s the other kind of organic. It reminds of the line from “Bee Movie” with Jerry Seinfeld. The bee is told, “it’s organic!” and he responds with, “it’s OURganic!” (Crickets chirping….chirp….chirp) (more…)
Tags: Marketing, organic search results, search engine marketing, search engine optimization, search engine placement, SEO, Tulsa Internet Marketing
Posted in Local Search, SEM, SEO | 3 Comments »
Monday, January 25th, 2010
Gone are the days of the homepage. True, every website has one, but the days when website owners expect their homepage to do all the heavy lifting are gone.
Thanks to the evolving science of search, the search engines have made our lives easier by providing the consumer with relevant search results for specific keyword queries. Visitors now stream directly into websites via side doors and back doors. They can magically teleport into a website without ever seeing the homepage; they are practically flying through the windows to land directly where they want to be.
For a consumer looking for a specific product or service, this is fantastic, but for site owners and operators, the importance of optimizing each and every individual page you would potentially want a searcher to visit is magnified considerably. When visitors can enter a site and land anywhere, there are brand implications. If it’s not immediately apparent where they are, and why, they might not stick around. The same thought and energy you put into the homepage of the site to brand the product or company must be put into each page that you intend to be searchable for the consumers that you want to be on your site. (more…)
Tags: Advertising, Internet Marketing, Internet marketing tulsa, Marketing, ROI, search engine optimization, search engine placement, SEO, Web Design
Posted in Internet Marketing, Local Search, Online Marketing, SEO | No Comments »
Saturday, January 9th, 2010
Search Engine Optimization is the foundation, the bedrock of online marketing. It is the foundation of all Internet marketing.
Launching a website without actively marketing it properly (and professionally) is like buying a new car, never putting gas in it, and then complaining that it doesn’t work. The potential for leads and sales certainly exists, but without some direct focus on Search Engine Optimization and Internet marketing, you’ll never see those leads.
You see, search engines have taught consumers how to search. They have redefined how people shop and find the services that you offer. And when someone types a keyword into the search box and presses that search button, there are only two possible outcomes:
- They will find you.
- They will find your competitors.
You can’t afford to allow your competitors to hog all of the search results in Google, Bing, or Yahoo while you spend advertising dollars on avenues that cannot justify a positive return on investment. (more…)
Tags: Advertising, Internet marketing tulsa, Marketing, ROI, search engine optimization, search engine placement, SEO
Posted in Internet Marketing, Online Marketing, SEO | 2 Comments »
