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Posts Tagged ‘Tulsa Internet Marketing’

Search Engine Optimization for Your Website

Thursday, January 27th, 2011

SEO, search engine optimization and Internet marketing…all of these terms are now common place terms with business owners that know nothing about any of it. They just know that they need it if they’re going to expand their business online and generate more leads and sales from their website(s), which is exactly what their website should be doing—working for you while you focus on the important operational aspects of your organization.

Search engine optimization and Internet marketing are tasks best handled by a professional or by a team of professionals. In the same way a web design or Internet marketing firm wouldn’t interfere with the daily operations of your business, you, as a business owner, should focus on your strengths to lead your company in the right direction, and bring on a web design firm like Innovated Media to assist in areas that we specialize in such as maximizing your influence online. (more…)

Website Testing for More Revenue

Tuesday, November 16th, 2010

In the last year, here in Tulsa, WalMart has been moving some stuff around. Okay, they’ve moved everything around! The entire layout of the store has changed. The groceries are still on the same side and the retail remains on the left side of the store, but all of the isles are different. You could almost feel the frustration in everyone’s tone while they searched isles and couldn’t find what they were looking for.

WalMart had a reason for doing what they did – I hope! I can only imagine how much time and research dollars went into setting new goals, testing and exploring new layouts, finding which stores to use in testing, estimating how much change was required to bring about a desired end-result, and finding local contractors to do the work (some construction was involved in the WalMart by my apartment). (more…)

Internet Marketing for Your Business

Monday, July 5th, 2010

Why do you have a website? If your primary reason for having a website is simply because your competitors have a website and you feel like not having one will hurt your business, then I’m willing to bet that you haven’t updated your website in weeks or even months. Mr. Business Owner, this is doing you more harm than good. Your website is a sales tool, and quite frankly, one of the most powerful ones that you’ll ever have. Gone are the days of having a website and not updating it for weeks and months.  Not OKAY! You may not see this because you are still thinking about the good ‘old days of direct mail marketing where you got a 4% return one year on a direct mail piece that you really liked. Woopty-freakin-do. Or, maybe you are in a service-related industry that involves some door to door sales so you rely on your sales force to hit the sidewalks to drum up some new leads. (more…)

What a Medium Size Business Should Know about Advertising Online

Saturday, July 3rd, 2010

Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend. (more…)

Overcoming an all too Common Content Development Block

Thursday, June 24th, 2010

Why is it so hard to sit down in front of a blank screen and write an article to upload to the website?  Your heart rate speeds up, your palms get sweaty, you can think of a million other things to do at that moment instead of sitting there feeling this way.  Yet, we can discuss and debate the benefits of our service till the person we’re talking to has to fake a heart attack just to excuse them from the conversation.

It a hard thing to brainstorm ideas.  To write, speak, or perform in front of a computer or camera is unproductive and time-consuming.  The client or customer needs your service so why do you have to sit here and make yourself uncomfortable writing or recording content. (more…)

Paid Search Vs. Organic Search Results

Sunday, May 2nd, 2010

What’s the difference?  I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are.  You know what paid search results are….they are the ones that no one clicks on LOL!  I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser.  Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed.  These natural, or “organic” search results were carefully planted in a garden and no pesticides or steroids of any kind were added throughout the search process.  Oh, wait, that’s the other kind of organic.  It reminds of the line from “Bee Movie” with Jerry Seinfeld.  The bee is told, “it’s organic!” and he responds with, “it’s OURganic!”  (Crickets chirping….chirp….chirp) (more…)

Social Media Marketing Tulsa

Saturday, May 1st, 2010

I must admit that I was slow to jump into social media. A large part of me didn’t want to reconnect with my past – I knew that if I did get into it, I would purposefully use it as a tool and not a time waster. It wasn’t long before it proved to be a very effective way for me to be in front of thousands of people that would probably never Google us or go to our website.

Social media marketing is all about finding ways to bring content directly to the end user instead of finding ways to get them to search for it or solely relying upon people that would look for you anyway. It is awesome! I know for a fact that there are companies that are not taking advantage of social media to extend the brand of their products and services or to create leads or sales. At the VERY LEAST use it as a tool to change the way that you communicate with your CURRENT CUSTOMERS! I don’t even think a smart business owner should have to waste time trying to justify the usage of social media integration for company marketing for this simple reason: your customers are using social media to communicate with everyone. (more…)